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What is Flower Psychology?

• The Psychology of Flower, also known as Floratology or Flower therapy, is the study of how flowers affect human emotions, behavior, and mental well-being. 
• It delves into the psychological effects of flowers on individuals and communities, exploring the ways in which floral arrangements, colors, and fragrances can elicit specific emotional responses and promote positive feelings. 
• The Psychology of Flower recognises the profound connection between humans and nature, highlighting the therapeutic benefits of surrounding ourselves with floral beauty.

Find your serenity in white flowers!

• White is associated with terms like calm and serene.
• In Psychology research, white flowers have been consistently identified as the most preferred flower colours, indicating that white is a colour capable of inducing both relaxation and calming emotions.
• Fully white flower combination was the most relaxing, while also being one of the most uplifting colour combinations within the cool colour harmonies.

Reference

• Elsadek, M. et al. Indoor and Built Environment.2021;30(9):1429-1440
• Neale C. et al. Wellbeing, Space and Society. 2021.10258.
• Xie J. et al. International journal of environmental research and public health. 2021;18 (19): 10258
• Zhang  L. et al. Urban Forestry & Urban Greening.  2023. 127795
• Zhang, L. et al. Landscape and Urban Planning. 2024; 248:105099